Direct Mail Ads & Letters Book
Gives Small Business an Unfair Advantage
by Bill Myers

If you own a small business (or are planning to start one) here's how to get the unfair advantage you need to win new customer and successfully compete with any business in any marketplace!!

While so many other businesses are wringing their hands over the "economic-slow down", a few have discovered a way to continue to make good money even in these tough times.

Their secret'?

Knowing How To Develop a Good Business Relationship with Customers, Suppliers and Business Contacts.

While this may sound like just good common sense, most small business owners just don't have the time to write the continual stream of direct mail letters, press releases, classified and display ads, post cards, TV commercials. advertising response packs, and other material that developing a good relationship demands.

And that's a shame because ...

It's through these letters, ads, press releases and general correspondence that a small business can establish itself with customers.

And successfully compete with any size business in almost any marketplace no matter what product or service is being offered.

No matter what kind of business you run, you can get the unfair advantage of having a carefully selected library of ready-to-use, pre-written direct mail letters, ads, press releases, and other materials you can adapt to make your business stand above the crowd.

The Unfair Advantage Letter Book is filled with the kind of customer letters, classified and display ads, press releases, direct mail offers, even TV commercial scripts you are looking for.

And all were developed and tested to be successful for businesses like yours.

Having this remarkable resource is like having the goose that laid the golden egg. Any time you need either a direct mail letter, an ad, a rate sheet, or even day-to-day correspondence, you can look in your copy of The Unfair Advantage Letter Book and find what you need.

It's like having an expert there right in your office with you to help get the job done! You don't need to spend time re-inventing the wheel.

And, that's your unfair advantage.

Imagine having at your fingertips, over 190 pages of examples of direct mail copy that really work!

Some of the jewels you'll find in this book include ...

• A letter that sold over $25,000 in products in the first 30 days it was mailed, and over $50,000 in 60 days. Plus the two "follow-up" letters that went on to generate a further $50,000 from the same list.

• Published press releases that generated (and still are generating) thousands of dollars in free publicity for small business like yours!

• A newsletter format proven to attract customers for almost any type of service business
  (Customise this with your company letterhead and you'll be amazed at how much business it can bring your way!)

• Several different display ads, ranging from a 1/9, 1/16, 1/4, 1/3 to a full page. You don't have to be a professional advertising agency to create dynamic sales copy that works, just modify these tested ads to fit your product.

• A letter used to get FREE products from manufactures for evaluation purposes.
  This one really works!

• Several full page ads designed to run in low cost weeklies. Each of these ads costs less that $300 to run, but has generated thousands in sales. You can use one of these as a template for your next ad!

• Three different response packs used to convert cold customer inquiries into sales.
  Each of these includes an order form and the special return envelope.

• Day-to-day, correspondence letters. Invaluable tools for the mechanics of running your business.
  Includes: delayed shipment letters, refund letters, credit denial letters, renewal letters, thank-you notes, etc.

• An entire selection of letters used to promote, schedule and conduct seminars.
  (Putting together your own seminar can be quite profitable!)

• A full page ad used to sell a $100,000 home in 7 days.
  Use this to sell your home, even in a depressed market!

• Plus over 30 standard letters you'll find tremendously valuable in the day-to day operation of your business.

You'll find all this and lots more, plus authors notes on how to get the most out of each letter, with tips on layout & design.