RECRUIT DEALERS & DISTRIBUTORS
TO SELL FOR YOU
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TO RECRUIT DEALER & DISTRIBUTORS TO SELL FOR YOU
dreams of owning a super money-making business where other people do all
the work, and their only duties involve the approval of sales and bank
deposit slips. It's the only way to go as a business owner.
is, however, not too many people seem to know how to "put
together" such a business. What you're really talking about is an
operation where you supply the product and other people do the selling -
A prime source with a dealer or distributor network.
that you have the product, you'll also need a sales kit and plenty of
impressive, eye-catching promotional materials. If you don't supply or
offer to supply materials with which your sales force can sell the
product, you'll have a hard time enlisting people to sell for you, and
you probably won't set any sales records relative to your product
assume that you've just written a book - HOW TO MAKE $100,000 PER YEAR
AT HOME, WITH YOUR TYPEWRITER ... Okay, in order to sell this book,
you've got to get the word out to the people that you have such a book
on your own is going to cost you money, and unless you've got a good
understanding of the advertising business, you may never reach your full
sales potential - besides, the time and effort expended in finding the
"right" place to advertise, the placing of your ads,
monitoring your returns, and the frustration's of dealing with curiosity
seekers, will quickly wear you out. Such is not the way you envisioned
your life when you got the idea to write the book, get rich and enjoy a
life of leisure.
So, just as soon as you've got your book written - the book is
your product - get some "bids" out to the advertising agencies
in you. Area, the free-lancers, and the advertising department
at your local colleges. What you want these people to do is make
up an advertising circular promoting and selling your book. Now
then, in a different - maybe smaller - type, and kind of like as
an afterthought - at the bottom of this circular, you include
the phrase: Dealer Inquiries Invited.
all the submitted circulars and choose the one(s) you consider the best.
Then have a supply of these printed up at your local print shop, obtain
a mailing list of opportunity seekers, and get them in the mail.
soon as you've dropped these first circulars in the mail, start writing
your dealer distributor letter. This should be simply an explanation
describing how you will dropship orders for their customers, allowing
them a certain commission on each sale and, the price per copy you'll
sell your book to them in wholesale quantity lots. At the same time,
this letter should include a copy of your advertising circular, and an
explanation, reassuring these dealers that they can reproduce this
circular with their name/address in place of yours on the order coupon.
You might even include a brief
note that you will preprint these circulars with the dealer's
name/address and ship them to him for a wholesale printing price. All of
this boils down to your supplying him or her with whatever is needed to
promote and sell copies of your book for you. The bottom line is simply
that you can only reach so many people, and sell so many books by
With 1,000 people helping you
- mailing out advertising circulars and running small ads in hundreds of
opportunity seeker publications - your costs of running your business
will be minimal while your book sales should skyrocket.
though, you need an impressive, eye-catching advertising circular or
mailing package for your sales force to use as their own, and you need a
clear, easy-to-understand letter outlining the commissions you allow,
the price of your books in wholesale quantity lots, and the availability
of advertising materials for your dealers.
advertising circular should be dual purpose - you send it out to solicit
sales of your product, and at the same time, recruit dealers who are
impressed with your advertising materials and feel that they can make
some money for themselves by promoting your product. Again, this need
not be much more than a simple "throw-away" line at the bottom
of the circular:
you're organised thus far, the next thing is to contract to run as many
small DEALERS WANTED ads in as many of the mail order publications as
Such an ad can be either a classified or a small, but
eye-catching one inch display ad:
Outstanding new book.
Sells like wildfire!
Everybody wants a copy!
Take $10 profit on every $15 sale!
Details for SASE to:
and then with plenty of
exposure in all the mail order publications over a period of 6 - 8
you should have hundreds of people all over the country selling
your book for you. Simple, easy, almost cut and dried, but
my own business from scratch over the past 10 years, I've found that
once you've established a basic dealer -
distributor network - or a list
of people selling for you - you can add hundreds of related products,
and the orders just keep coming in.
Give it a try and
see for yourself just how easy & profitable it
can be for you !
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