Outstanding copywriter & strategist of his time.
Published by DUNWAY ENTERPRISES
This eBook may be distributed freely!
Scientific Advertising - the classic primer still read by today's top copywriters was originally written in 1923 but, it's more relevant in today's hi-tech world - than ever before. Four years later, he finished his autobiography, 'My Life in Advertising'.
This publication has been responsible for un-told Millions of Dollars in Sales & Profits.
It's the very same book that many of the internet's marketing experts have used as the foundation for their high priced marketing courses. Some who read it, just can't grasp what it means. While others who read it, are affected so deeply by it's content, that it changes their entire way of doing business.
The 1st paragraph of
The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct method of procedure have been proved and established. We know what is most effective, and we act on basic law.
Advertising, once a gamble, has thus become, under able direction, one of the safest business ventures. Certainly no other enterprise with comparable possibilities need involve so little risk.
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Chapter 08 - Chapter 09 - Chapter 10 - Chapter 11 - Chapter 12 - Chapter 13 - Chapter 14
Chapter 15 - Chapter 16 - Chapter 17 - Chapter 18 - Chapter 19 - Chapter 20 - Chapter 21
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